Donor Satisfaction and Unlocking Public Sector Funding from DAFs
Key Findings
+ Increased Engagement: Videos increased donation readiness by 15%, demonstrating their effectiveness in fostering trust and connection.+ Trust and Transparency: Donors seek greater insight into the impact of their giving, with transparency being a critical factor in their decision-making process.
+ Local vs. National Giving: While DAF donors often give to large national organizations, there is a notable willingness to support local nonprofits when presented with compelling information.