See What's Public About You
Your website is only part of the picture. You'll learn how to find your organization across third-party platforms, search engines, and AI tools, and how to spot the places where the information doesn't match.
Free Nonprofit Course
How Donors and Funders Find You in the Age of AI
A free, self-paced course from Giving Compass and Spur Local. In eight short sessions, see how your nonprofit appears across search engines, AI tools, and third-party platforms — and find practical steps to make that picture more accurate.
Built for small teams
Understand what's already out there, then decide what to change
Trace Where Your Data Comes From
Much of what donors see starts with your 990 and travels through public databases before it reaches them. You'll follow those paths and see which ones you can update directly.
Build a Plan You Can Maintain
No large communications team required. You'll finish with a short list of priorities, a realistic update schedule, and a way to check whether it's working.
Frequently Asked Questions
Who is this course for?
Nonprofit staff who want their organization found and described accurately online. It was built with small and community-based teams in mind. No technical or marketing background needed.
What does the course cover?
Eight sessions in four parts: your online footprint, how discovery is changing, building visibility, and measuring and planning progress. Along the way you'll look at third-party platforms like Candid and Charity Navigator, your 990 and other public data sources, AI search, and how to prioritize limited time.
How much time will it take?
Each session runs about 45 minutes, and you can move through them in any order and at your own pace. Many teams set aside additional time to make updates as they go, though that's up to you.
Is there a cost, and what's included?
The course is free. You'll get access to all eight sessions and recordings, plus early access to tools Giving Compass is building to help donors, funders, advisors, and researchers find and compare nonprofits.
We already work on SEO. Is this different?
Yes, though the two overlap. AI tools tend to look for phrases and complete answers rather than keywords, and they favor information they can verify in more than one place. The course covers what carries over from traditional SEO and what works differently.